「 Social
and semantic network analysis of Facebook pages: the case of Brexit and Bremain
leaders 」
●저자 : Sung-Hoon Park, Sae-Won
Chung, Sung-Won Yoon
●학술지명 : Asia Europe Journal
●권호 : 18(4)
●게재년월 : 2020년 12월 20일
[초록]
This paper aims to probe how leaders of Brexit (Nigel
Farage) and Bremain (David Cameron) camps communicated with the UK public via
Facebook fan pages. This study employed two different types of data analysis
(social network analysis and semantic network analysis) for exploring the
structure and the contents of information diffusion process. These analyses
yielded the opposite results. For social network analysis, Bremain Camp showed
a preponderance regarding the numbers of commentators, their relationships and
network distance. Conversely, for the semantic network analysis, the results
suggested that Brexit-related framings were salient in both leaders’ Facebook
fan pages. In other words, even though these two leaders have different
perspectives and opinions to the Brexit, both Facebook fan pages eventually
promoted Brexit campaigns to their followers. In addition, this study was able
to find out Brexiters strategically approached and effectively persuaded a
substantial pool of Bremainers.